The ACA is changing the health insurance marketplace. The industry, which by and large is considered to have a business-to-business orientation, now recognizes the need to boost its direct-to-consumer strategies in order to tap the new customers who will be forced to buy coverage by 2014.
However, health insurance brands are having difficulties selling to those customers.
With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.
Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.
I watched a fascinating debate a couple of weeks ago at a New York Social Media Week event, where two high-profile journalist-cum-entrepreneurs went toe to toe in defense of their respective online business models.
But the good-natured, if heated dispute covered more than just the subscription vs. advertising business model debate confronting media in the digital age. It also brought up the topic of “native advertising.”
I had no idea what to expect when I started my PR internship at Spector & Associates this summer. I’ve completed internships in several different fields in the past, each of them bringing unique experiences. But after three months at Spector, I can easily say that it’s been the most fulfilling internship I’ve had so far.
As someone just starting out in the PR industry, I was really glad that I ended up interning at a boutique PR firm.
Health care startups save the industry. If this statement sounds pompous, that’s because it most definitely is.
Startups might not solve all of the health care industry's problems, but they can help mitigate costs, improve efficiency and increase patient satisfaction.
Whether its burnt-out nurses, practitioners looking to leave the industry out of frustration, or patients looking for better care, startups can help alleviate some of the most pressing problems in health care.