Public Relations

Rebranding Health Insurance: Changing Your Approach to Consumer Communications (Part 2)

By Nina Dunn on May 9, 2013 - 9:39am

The ACA is changing the health insurance marketplace. The industry, which by and large is considered to have a business-to-business orientation, now recognizes the need to boost its direct-to-consumer strategies in order to tap the new customers who will be forced to buy coverage by 2014.

However, health insurance brands are having difficulties selling to those customers.

A Crash Course in Reporter Relations(hips)

By Benjamin Gorelick on April 30, 2013 - 1:31pm

With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.

Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.

Don’t Let Native Ads Make You Restless

By Benjamin Gorelick on March 12, 2013 - 9:26am

I watched a fascinating debate a couple of weeks ago at a New York Social Media Week event, where two high-profile journalist-cum-entrepreneurs went toe to toe in defense of their respective online business models.

But the good-natured, if heated dispute covered more than just the subscription vs. advertising business model debate confronting media in the digital age. It also brought up the topic of “native advertising.”

So God Made the PR Consultant

By Elliott Suthers on February 14, 2013 - 9:02am

God said: “I need somebody willing to learn any topic; to become an expert and then ghostwrite a speech — by tomorrow.

Iron Dome is Great PR — But For Whom?

By Erik Schechter on November 30, 2012 - 2:38pm

The cease-fire between Israel and Gaza seems to be holding. Last month’s fighting did not, as so many worried, spawn a new Mideast war.

It did, however, produce a new war hero: the Iron Dome counter-rocket system, developed by Israel’s Rafael Advanced Defense Systems.

From The New York Times to CNN, to Slate, Iron Dome has been hailed in the media for its ability to reliably shoot down short-range Palestinian rockets.

PR? Let Me Google That For you

By Sara Shuster on November 27, 2012 - 5:34pm

Google has become a word embedded in everyone’s vocabularies. It started as a noun and we have collectively turned it into a verb. That alone indicates the company’s major success.

Social Media: 1 — Natural Disasters: 0

By Anne Loizeaux on November 15, 2012 - 10:09am

When Hurricane Sandy thrashed the East Coast just a couple of weeks ago, much of the region was left without electricity, water, and safe shelter.

A Day in the Life of a Spector Intern

By Sherrie Gu on September 24, 2012 - 1:39pm

I had no idea what to expect when I started my PR internship at Spector & Associates this summer. I’ve completed internships in several different fields in the past, each of them bringing unique experiences. But after three months at Spector, I can easily say that it’s been the most fulfilling internship I’ve had so far.

As someone just starting out in the PR industry, I was really glad that I ended up interning at a boutique PR firm.

Health Care Startups to the Rescue

By Eduardo Quiroga on August 2, 2012 - 1:10pm

Health care startups save the industry. If this statement sounds pompous, that’s because it most definitely is.

Startups might not solve all of the health care industry's problems, but they can help mitigate costs, improve efficiency and increase patient satisfaction.

Whether its burnt-out nurses, practitioners looking to leave the industry out of frustration, or patients looking for better care, startups can help alleviate some of the most pressing problems in health care.

Measuring the Effectiveness of B2B PR (Part Three of Three)

By Benjamin Gorelick on May 11, 2012 - 1:22pm

As promised, below you’ll find some details on some of the most salient variables that PR agencies can use to weight a measurement index which uses media costs as its base.