Pharma

Social Media and Health Care: Getting Back to Basics

By Nina Dunn on March 25, 2013 - 1:26pm

Lately, it seems like the health care PR community has been largely focusing on challenges when it comes to social media.

What 2013 Holds for Health Care Communications

By Nina Dunn on January 16, 2013 - 10:37am

Looking back at 2012, I can say with certainty that the year was one of the most uncertain that the health care industry has seen in a very long time.

At the heart of the confusion was how and when elements of the Affordable Care Act (ACA) would take effect.

Compounding the indecision was a Supreme Court ruling on the legality of the individual mandate (a decision that both FOX News and CNN initially called incorrectly), a presidential election (that went largely unnoticed), a divided Congress, and, if these factors were no

New Developments in Pharma/FDA Faceoff

By Nina Dunn on January 25, 2012 - 5:38pm

The pharmaceutical industry realizes it must participate in social media. After all, that’s where its customers — patients and health care providers — can be found. In fact, more than 65 percent of physicians use social media for professional purposes, while more than 40 percent of patients use it to find health-related information.