Looking back at 2012, I can say with certainty that the year was one of the most uncertain that the health care industry has seen in a very long time.
At the heart of the confusion was how and when elements of the Affordable Care Act (ACA) would take effect.
Compounding the indecision was a Supreme Court ruling on the legality of the individual mandate (a decision that both FOX News and CNN initially called incorrectly), a presidential election (that went largely unnoticed), a divided Congress, and, if these factors were no
The pharmaceutical industry realizes it must participate in social media. After all, that’s where its customers — patients and health care providers — can be found. In fact, more than 65 percent of physicians use social media for professional purposes, while more than 40 percent of patients use it to find health-related information.