Marketing

Rebranding Health Insurance: Changing Your Approach to Consumer Communications (Part 2)

By Nina Dunn on May 9, 2013 - 9:39am

The ACA is changing the health insurance marketplace. The industry, which by and large is considered to have a business-to-business orientation, now recognizes the need to boost its direct-to-consumer strategies in order to tap the new customers who will be forced to buy coverage by 2014.

However, health insurance brands are having difficulties selling to those customers.

Health Care Startups to the Rescue

By Eduardo Quiroga on August 2, 2012 - 1:10pm

Health care startups save the industry. If this statement sounds pompous, that’s because it most definitely is.

Startups might not solve all of the health care industry's problems, but they can help mitigate costs, improve efficiency and increase patient satisfaction.

Whether its burnt-out nurses, practitioners looking to leave the industry out of frustration, or patients looking for better care, startups can help alleviate some of the most pressing problems in health care.

Mobile Devices Set to be the Next Big Thing in Health Care Communications

By Nina Dunn on March 5, 2012 - 11:57am

The time for mobile health has come. Both patients and health care providers (HCPs) are becoming increasingly dependent on mobile technologies.

Fly the (Ad)Friendly Skies

By Annette Kuzmiak on October 21, 2011 - 8:50am

The next time you choose to fly Spirit Airlines don’t be confused, you are not entering the New York subway. However, just when you think you have escaped the outside world, Spirit has another agenda.

Giving the TSA a Facelift

By Erik Schechter on August 4, 2011 - 9:06am

It was another face-palm moment for the Transportation Security Administration (TSA). A few weeks ago, a TSA officer at Detroit Metro Airport actually patted down a 62-year-old cancer survivor with a urine-filled urostomy bag in full view of other travelers.

Some Tips for Israeli Startups

By Erik Schechter on May 5, 2011 - 3:30pm

My dear Sabras, you keep on surprising us with your brilliant new hi-tech products. But not every Israeli with a good idea makes it. So before you try to crack into the American market, here are a few quick tips to help you get started.