I don’t know about you, but whenever I think of a defense contractor, the image furthest from mind is that of a hipster in an ironic T-shirt, downing PBR whilst uploading something cheeky to Tumblr.
I recently had a chat with an executive of a major Israeli defense company about his business strategy for the U.S. He told me that, given the reality of American protectionism, he didn’t see the value of PR.
