Technology

Don’t Let Native Ads Make You Restless

By Benjamin Gorelick on March 12, 2013 - 9:26am

I watched a fascinating debate a couple of weeks ago at a New York Social Media Week event, where two high-profile journalist-cum-entrepreneurs went toe to toe in defense of their respective online business models.

But the good-natured, if heated dispute covered more than just the subscription vs. advertising business model debate confronting media in the digital age. It also brought up the topic of “native advertising.”

NYC Shouts: Silicon Alley is back!

By Erik Schechter on March 7, 2013 - 12:38pm

According to a number of indicators, New York City is back in the hi-tech business — and Big Apple politicians, analysts and PR people are not missing a beat in letting the world know about the city’s resurgence following the dot.com crash of the early 2000s.

During Social Media Week, held in cities around the world, the New York City Economic Development Corporation (NYCEDC) played host to an event entitled "New York City's Tech Future."

Wikipedia and Public Relations — Strange Bedfellows?

By Tom Marini on February 26, 2013 - 10:22am

I recently had the pleasure of attending a panel discussion for Social Media Week at New York’s Helen Mills Theater regarding the role of public relations in Wikipedia.

Panelists Jake Orlowitz, David Somal and David Goodman along with moderator and wiki-relations guru, William Beutler, led a discussion on the roles and controversies of Wikipedia in the field of public relations.

Specialty PR firms take on Goliaths (From Crain's New York)

By Elliott Suthers on February 18, 2013 - 11:53am

By Eilene Zimmerman

Print is Dead, Long Live Print!

By Elliott Suthers on January 25, 2013 - 1:59pm

“iPads are the future of print!” gushed the young PR maveness on the four train. “I don’t even pitch print anymore,” she continued.

Despite the oxymoronic quality to her first comment, and the naïveté of her second, I think the sentiment is at least somewhat true. Every day, someone seems to be proclaiming the death of newspapers and magazines, but to paraphrase Mark Twain, reports of the industry’s death have been greatly exaggerated.

PR? Let Me Google That For you

By Sara Shuster on November 27, 2012 - 5:34pm

Google has become a word embedded in everyone’s vocabularies. It started as a noun and we have collectively turned it into a verb. That alone indicates the company’s major success.

Social Media: 1 — Natural Disasters: 0

By Anne Loizeaux on November 15, 2012 - 10:09am

When Hurricane Sandy thrashed the East Coast just a couple of weeks ago, much of the region was left without electricity, water, and safe shelter.

NASA Curiosity Reaches All Time Highs

By Elliott Suthers on October 18, 2012 - 10:16am

When was the last time you heard someone say “Jeez, NASA has been doing some cool stuff lately”? Chances are, that unless you’re a contemporary of Don Draper and Roger Sterling, you probably haven’t.

It started with a video, but in recent months, NASA has been on the tip of everyone’s tongue.

The Great Green Fleet: The Military and Renewable Energy

By Benjamin Gorelick on September 25, 2012 - 1:19pm

Technology is a hard thing to predict. In 1961, for example, the commissioner of the Federal Communications Commission T.A.M.

NYC MetroCards, Proudly Brought to You by (Insert Your Company’s Name Here)

By Elliott Suthers on July 23, 2012 - 8:52am

Last week, the Metropolitan Transportation Authority — better known as the M.T.A. — announced that it will be now selling advertising space on the most sacred of cards in a New Yorker’s wallet — their MetroCard.

This last-ditch effort by the M.T.A. to rebalance its books was met with the predictable complaints about the M.T.A. “selling out.” More surprising — to me at least — was the amount of public support the agency’s plan received.