Most, if not all tech startups, attempt to fill a void in the market by creating a product that makes life easier and more efficient, or just simply more fun. Unfortunately, not all great ideas are successful at the outset.
Just take a look at the original tablets, or the first smartphone and countless MP3 players that came before the iPod. Not every great idea catches on.
It is not especially difficult for a PR professional to come up with a print ad for, say, an F-35 fighter jet. The subject — a hi-speed aircraft bristling with advanced weaponry — practically sells itself. True, you still have to come up with accompanying text that is both interesting and original, and this does require some artistry with the English language. But once you have the F-35 photo, you’re half-way done.
As the U.S. winds down two asymmetric conflicts and its economy continues to stagnate, Congress has been tasked with reining in discretionary spending. At the top of its list: defense. While tighter budgets present a serious challenge to industry, they also offer unprecedented opportunities to companies that recognize the potential of effective marketing.
A lot has been written about the disconnect between what a company “says” about itself and then what it actually “does” — the most notorious example of this being BP, who, for years, made itself out to be the industry’s top advocate for environmental protection…until it came time to show that it was really anything but.
In today's volatile economic climate, clients are looking for their return on their public relations budget. And so they should be. More and more they look beyond traditional public relations vehicles to communicate their messages, to venues like advertising and social media (online and off).