Technology
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We’ve worked with some of the world’s largest technology corporations — from AT&T, NCR, Bell Labs HP and Phillips — to, build brands, launch products and position clients as sought-after thought leaders on critical issues of the day. We are known for our ability to translate technical language into compelling sales messages. Our experience ranges from networking, web-based applications, data storage and security, to mobile, optics and ecommerce.
Case Study
When disaster strikes, corporations can lose millions in lost data, suffer major disruptions in operations and jeopardize the security of their worldwide communications networks. Despite lessons learned from 9/11, Katrina and California’s wildfires, a surprising number of IT directors do not consider disaster planning a priority or have a business continuity plan in place.
Seeing an enormous opportunity for the client to claim ownership of this critical issue while also gaining national awareness for its Business Continuity Services, we recommended that AT&T commission a first-of-a-kind survey to study the pervasive problem. We launched the AT&T Business Continuity Study in 2002 — and the survey continues to this day.
AT&T uncovered an alarming trend showing business continuity is not a priority across major markets throughout the U.S., and a significant percent said their company did not have a continuity plan in place. News reports based on the survey results have appeared in media covering IT, network security, telecom, and general business.
The data have become a premier resource for the IT community, serving to position the Business Continuity Services group as a premier solutions provider for disaster planning and AT&T as the recognized thought leader on the issue.