Blog

So God Made the PR Consultant

By Elliott Suthers on February 14, 2013 - 9:02am

God said: “I need somebody willing to learn any topic; to become an expert and then ghostwrite a speech — by tomorrow.

Innovating Expectations

By Benjamin Gorelick on February 11, 2013 - 4:16pm

Traveling is a great way to challenge your assumptions. I recently had the opportunity to travel home to Namibia, and while I was there where I spent some time thinking about the differences in peoples’ approach to business. I was curious to know whether any local insights about public relations might be useful here in the America.

This was a challenge; there are so many differing social, economic and cultural variables that there’s almost no basis for comparison.

Social Media: Opportunities, Yes; But Also Limitations

By Erik Schechter on February 6, 2013 - 10:57am

I don’t know about you, but whenever I think of a defense contractor, the image furthest from mind is that of a hipster in an ironic T-shirt, downing PBR whilst uploading something cheeky to Tumblr.

Fixing Health Care — Food for Thought

By Nina Dunn on January 29, 2013 - 11:13am

How often does a discussion turn your world upside down?

Print is Dead, Long Live Print!

By Elliott Suthers on January 25, 2013 - 1:59pm

“iPads are the future of print!” gushed the young PR maveness on the four train. “I don’t even pitch print anymore,” she continued.

Despite the oxymoronic quality to her first comment, and the naïveté of her second, I think the sentiment is at least somewhat true. Every day, someone seems to be proclaiming the death of newspapers and magazines, but to paraphrase Mark Twain, reports of the industry’s death have been greatly exaggerated.

What 2013 Holds for Health Care Communications

By Nina Dunn on January 16, 2013 - 10:37am

Looking back at 2012, I can say with certainty that the year was one of the most uncertain that the health care industry has seen in a very long time.

At the heart of the confusion was how and when elements of the Affordable Care Act (ACA) would take effect.

Compounding the indecision was a Supreme Court ruling on the legality of the individual mandate (a decision that both FOX News and CNN initially called incorrectly), a presidential election (that went largely unnoticed), a divided Congress, and, if these factors were no

The 2012 Holiday Season: A Real Cliffhanger

By Benjamin Gorelick on December 5, 2012 - 3:22pm

In August 2011, the Budget Control Act (BCA) ended the infamous debt-ceiling crisis and established the Joint Select Committee on Deficit Reduction — otherwise known as the “super committee” — with a mandate to identify $1.2-1.5 trillion in deficit reduction by 2022.

Iron Dome is Great PR — But For Whom?

By Erik Schechter on November 30, 2012 - 2:38pm

The cease-fire between Israel and Gaza seems to be holding. Last month’s fighting did not, as so many worried, spawn a new Mideast war.

It did, however, produce a new war hero: the Iron Dome counter-rocket system, developed by Israel’s Rafael Advanced Defense Systems.

From The New York Times to CNN, to Slate, Iron Dome has been hailed in the media for its ability to reliably shoot down short-range Palestinian rockets.

PR? Let Me Google That For you

By Sara Shuster on November 27, 2012 - 5:34pm

Google has become a word embedded in everyone’s vocabularies. It started as a noun and we have collectively turned it into a verb. That alone indicates the company’s major success.

Social Media: 1 — Natural Disasters: 0

By Anne Loizeaux on November 15, 2012 - 10:09am

When Hurricane Sandy thrashed the East Coast just a couple of weeks ago, much of the region was left without electricity, water, and safe shelter.