According to a number of indicators, New York City is back in the hi-tech business — and Big Apple politicians, analysts and PR people are not missing a beat in letting the world know about the city’s resurgence following the dot.com crash of the early 2000s.
The War in Afghanistan was supposed to be the good war. After all, we fought it for all the right reasons. Al-Qaeda really did murder 3,000 Americans on 9/11, and the Taliban regime really did host the terror network.
And yet despite the near-universal hatred of violent Islamists and the low level of casualties sustained by the U.S., the American people have turned against the war. Why is that? And is there any way to turn around public opinion?
Do no harm. It’s a cardinal rule for doctors – and it should be the same for advertisers because a poorly executed ad can do as much damage as a surgeon with a shaky hand.
Recently, when flipping through a defense magazine, I came across one of these misguided ads and was shocked by how badly it served the company that had purchased it.
The one-pager was for comms equipment, and it depicted your typical soldier as an operator. But on his camo cap, there was the word “infidel” written in Arabic-style script, a tweak to Islamic extremists.
Boeing is swearing up and down that it has not abandoned Kansas. Sure, just a few weeks ago, it ordered the shuttering of its Wichita plant — a move that put 2,160 people out of work and raised hackles across the state.
It’s no secret that the F-35 Joint Strike Fighter is a troubled program. Over the past 10 years, the price of Lockheed Martin’s cutting-edge stealth aircraft has shot up 64 percent, while sales projections have continued to slide. Indeed, foreign countries that once fell over themselves to join the multinational F-35 program are now showing far less enthusiasm for the $120-150 million plane.