Benjamin Gorelick's blog

A Crash Course in Reporter Relations(hips)

By Benjamin Gorelick on April 30, 2013 - 1:31pm

With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.

Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.

Don’t Let Native Ads Make You Restless

By Benjamin Gorelick on March 12, 2013 - 9:26am

I watched a fascinating debate a couple of weeks ago at a New York Social Media Week event, where two high-profile journalist-cum-entrepreneurs went toe to toe in defense of their respective online business models.

But the good-natured, if heated dispute covered more than just the subscription vs. advertising business model debate confronting media in the digital age. It also brought up the topic of “native advertising.”

Innovating Expectations

By Benjamin Gorelick on February 11, 2013 - 4:16pm

Traveling is a great way to challenge your assumptions. I recently had the opportunity to travel home to Namibia, and while I was there where I spent some time thinking about the differences in peoples’ approach to business. I was curious to know whether any local insights about public relations might be useful here in the America.

This was a challenge; there are so many differing social, economic and cultural variables that there’s almost no basis for comparison.

The 2012 Holiday Season: A Real Cliffhanger

By Benjamin Gorelick on December 5, 2012 - 3:22pm

In August 2011, the Budget Control Act (BCA) ended the infamous debt-ceiling crisis and established the Joint Select Committee on Deficit Reduction — otherwise known as the “super committee” — with a mandate to identify $1.2-1.5 trillion in deficit reduction by 2022.

The Great Green Fleet: The Military and Renewable Energy

By Benjamin Gorelick on September 25, 2012 - 1:19pm

Technology is a hard thing to predict. In 1961, for example, the commissioner of the Federal Communications Commission T.A.M.

Taking Tech to New Heights

By Benjamin Gorelick on July 12, 2012 - 10:45am

In my last post I made the case for why I think we in the PR business have a lot to offer tech companies and startups.

In this post, I’ll explain what I mean, with a few examples, and offer some advice for tech entrepreneurs looking to enhance the value of their public profiles and interactions.

First of all, any public relations and communications campaign must be tied to concrete business outcomes.

The Brave New World of Startup PR

By Benjamin Gorelick on June 20, 2012 - 11:05am

The world of tech/internet startups is exciting, fast-paced and, most importantly, growing. Nowhere is this more true than here in New York City.

New Yorkers may think of their beloved city as the center of the universe, but after the Dot-com bubble of the mid-late nineties, the Big Apple barely featured on the list of leading tech hubs — until now.