With websites like Buzzfeed and Politico changing the media landscape, journalists are adapting. Where does that leave PR specialists? In a pretty good place, it turns out.
Personal relationships between PR folks and reporters have always been important, but with technology now causing newscycles to be measured in minutes instead of days, getting a journalist what they need in time for their deadline is now tougher than ever.
I watched a fascinating debate a couple of weeks ago at a New York Social Media Week event, where two high-profile journalist-cum-entrepreneurs went toe to toe in defense of their respective online business models.
But the good-natured, if heated dispute covered more than just the subscription vs. advertising business model debate confronting media in the digital age. It also brought up the topic of “native advertising.”
By Benjamin Gorelick on February 11, 2013 - 4:16pm
Traveling is a great way to challenge your assumptions. I recently had the opportunity to travel home to Namibia, and while I was there where I spent some time thinking about the differences in peoples’ approach to business. I was curious to know whether any local insights about public relations might be useful here in the America.
This was a challenge; there are so many differing social, economic and cultural variables that there’s almost no basis for comparison.
In August 2011, the Budget Control Act (BCA) ended the infamous debt-ceiling crisis and established the Joint Select Committee on Deficit Reduction — otherwise known as the “super committee” — with a mandate to identify $1.2-1.5 trillion in deficit reduction by 2022.
The world of tech/internet startups is exciting, fast-paced and, most importantly, growing. Nowhere is this more true than here in New York City.
New Yorkers may think of their beloved city as the center of the universe, but after the Dot-com bubble of the mid-late nineties, the Big Apple barely featured on the list of leading tech hubs — until now.