About our firm
Our integrated approach ensures the highest impact for your marketing strategy with a consistent, unified image across all communications.
As the way the world communicates changes, so must the way with which corporations communicate with their stakeholders. Markets are becoming further segmented and more than ever and consumers are being influenced with non-traditional forms of media. For this reason, Spector’s approach to integrated marketing seeks to create consistent and effective positioning across the spectrum of media, conventional, digital and otherwise.
Integrated marketing, like Spector’s overall philosophy, places a far greater emphasis on deliverables and results than many traditional public relations strategies and many companies use the process to streamline their communications efforts. An example of the discipline’s effectiveness can be found in Spector’s recent campaigns for ITT Corporation, where our team developed and implemented a fully integrated campaign to support the multinational’s government contract opportunities.
Integrated marketing services
• Advertising (Online and Print)
• Agency coordination
• Competitive analysis
• Consumer messaging
• Cross functional communications strategy
• Focus groups
• Market research
• Mass media communications
• Multi-discipline marketing