About our firm
The digital world is the forefront of communications and our team of specialists is continually pioneering new and unique methods to maximize the potential of the latest technology.
Social and digital media are offering audiences more content than ever and also more individual choice. Gone are the days of a one-size-fits-all media strategy. As a result, targeted and relevant marketing will be critical to providing consumers a personalized and interactive online experience.
Spector & Associates provides full-service digital strategies. Our in-house design and programming team creates innovative and unique online identities to target today’s exacting consumers. Through the use of social media, video, contextual marketing and online advertising, we can complement or support traditional public relations efforts.
Our digital specialists also understand the value of online media engagement, with blogs playing a progressively larger role in the national dialogue — be it policy, corporate reputation or opinion. With this in mind, our team is continually working with influential bloggers and online opinion leaders to weave compelling, informative messages for online audiences.
• Blogger engagement
• Content development
• Flash and streaming video applications
• Geographic and domain targeted advertising
• Online advertising
• Search engine optimization
• Social media strategy
• Web design and development